CASE STUDY — CONSULTING
The Context
The client was a 6-year-old boutique interior design studio. Known for high-touch residential projects in metro cities, they had a loyal base — but growth had hit a wall.
Despite strong word-of-mouth, most projects came through referrals. Team size had grown, but profit margins hadn’t. Their pricing wasn’t keeping up with project complexity, and they were struggling to attract the right kind of clients.
They approached us to diagnose the bottlenecks, reposition the brand, and build a focused roadmap for scale — across marketing, operations, and pricing.
The Challenge
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Branding Mismatch: Their identity was still positioned like a freelancer — not a process-driven studio.
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Referral Dependence: 90%+ of leads came from past clients or personal network.
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Pricing & Scope Issues: Projects ran over time and budget; clients were unclear on inclusions.
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No Marketing Funnel: No lead capture system, no retargeting, no nurture content.
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Team Efficiency Gaps: Designer hours were over-utilised, founders were in every project, and operations were blurry.
Our Approach
We ran a consulting sprint focused on three pillars: Repositioning the brand to reflect current scale Standardising operations & pricing Setting up a low-cost inbound funnel
What We Did
1.
Brand Positioning Overhaul
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Rewrote their brand narrative — shifting focus from “creative boutique” to “interior design with built-in execution clarity”
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Redesigned their service brochure to reflect pricing tiers, project timelines, and team roles
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Advised on subtle visual identity updates to look more premium, not artsy
2.
Pricing & Scope Structuring
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Created 3 project packages: Starter, Signature, Full-Service
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Defined scope, inclusions, timelines, and founder involvement for each
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Designed a pricing calculator to estimate budgets quickly during discovery calls
3.
Lead Funnel Setup
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Built a Notion-based intake form with client qualification logic
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Set up a simple landing page with lead magnet (PDF: “10 Costly Home Renovation Mistakes”)
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Installed a CRM workflow using Google Sheets + WhatsApp reminders + email drip
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Created 3 blog articles and 4 Instagram carousel templates to drive education + lead capture
4.
Internal Ops Planning
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Mapped project flow: client onboarding → design → procurement → execution → feedback
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Delegated responsibilities across junior designers, project coordinators, and procurement
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Built a client comms SOP to reduce founder’s day-to-day involvement
Services Provided
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Brand Repositioning + Messaging
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Pricing Framework & Calculator
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Marketing Funnel Design (Lead Magnet + Intake + CRM)
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Project SOPs + Delegation Map
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Content & Asset Strategy for Inbound
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Design Team & Client Communication Planning
Results (Within 8 Weeks)
What Worked
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Reframing their identity allowed them to charge more without changing their product
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Adding structure to discovery and scope aligned expectations early
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Delegation maps helped the team scale delivery without burning the founder
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Lightweight funnels (Notion + email + Insta) started delivering leads within weeks
Key Takeaways (For Us)
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Most service businesses outgrow their identity — but don’t know how to evolve positioning and pricing
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A simple funnel is enough to move from 100% referral dependence
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Process design (for team + client) is often more critical than creative design
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Repositioning without adding confusion is all about clarity, packaging, and consistency
